When my family hits the pumpkin patch each year in October we generally hunt for a very specific thing—a pumpkin that is shaped like…well…a butt. AKA the magnificent “Buttkin.” Finding these makes my eight year old son howl with laughter. We also stay on high alert for “flying saucers,” “muffin tops” and “warty ones.” We love these freaks of nature for many reasons: their seeds taste delicious roasted, they are unadulterated and uncensored and they’re lovely in their oddities.
So the last time we were on the hunt my son asked, “Why don’t we ever see Buttkins in the grocery store?”
Over 30% of fruits and vegetables in North America don’t make it to the store because they don’t meet popular standards of beauty. Instead most are thrown away adding to our increasing food waste problem.
We need to take a cue from the French.
French supermarket chain Intermarché wants to help shoppers see the inner beauty in these fruit and veggie beasts. Check out the video below.
Would you eat a Disfigured Eggplant? A Failed Lemon? A Ridiculous Potato? How about a Buttkin?