You might have seen ‘B’ logo on the back of our products. It’s because we’ve been a certified B-Corp for the past 2 years. You’re probably thinking, “uh – what the heck are B-Corps?” They’re Benefit Corporations: companies using business as a force for good. Basically, a third party certifier and community of businesses hold us accountable for corporate, social, and environmental responsibility and transparency. If you want to see our company score, check it out here.
Honestly, it was TOUGH to get our certification. We were audited from top to bottom—with them looking at everything from our financial reporting to ingredient sourcing—and not many companies make it out of the gate. But we appreciate their diligence because that’s how they determine who is actually walking the talk. In fact, we believed so strongly in the B-Corp standard that we became founding members in Canada. Ian, our president, felt that “while sustainability has always been at the heart of our business, it was important to add the accountability and transparency that comes with a credible third party verification. B-Corp helps convey to our stakeholders that we are doing what we say we are doing. It also allows us to be part of a bigger movement towards business for the greater good.”
Well, we’ve made it past the first hurdle but that doesn’t mean we’re relaxing. We’re working even harder to improve our score. And we’re constantly challenged by the B-Corp community, connecting with companies from all sectors—such as Institute B, Lunapads, Mills Basics, Bullfrog Power, Ethical Bean, Fairware, Conscious Brands, SPUD, Salt Spring Coffee, Saul Good Gift Co., and Nature’s Fare Markets—that share in the same vision of using our resources for positive change.
Being a part of this growing movement makes taking on massive issues like environmental degradation, labour inequality, or corporate greed seem less daunting. Especially when you know there are others walking alongside you, and that collectively you are raising the bar for better standards. We all know change takes time, but this seems like great start!
If you want to learn more about B-Corp or get involved, check out their website.